It is really very dispiriting, that no matter how big or small an organisation is, they always talk big about visions, missions, objectives, brandings, images, logos, taglines, jingles, mascots, uniqueness, quality, attitude, sophistication and what not, but they always forget to enable, empower, edify, cultivate, train, upskill, develop or even appreciate their ‘Frontline Sales Teams’ (direct & indirect both).
Everything literally goes for a toss and eventually a huge loss, when a customer comes across an unskilled, untrained and unprepared representative of the organisation over the phone, virtually online or face to face.
Interestingly, everyone know that how important and crucial sales is for the survival of an organisation, but no one wants to get involved into it. Everyone thinks that Sales is some other persons’ job, not theirs. The situation is such, that despite having unlimited opportunities and limitless chances of growth and success, no one is willing to get into “Sales” because it is a “Target Based” job.
If you just give a moment’s thought, you would realize that everything happening in this world is nothing but sales, disguised under some fancy or not so fancy name. And look at the irony, everyone is doing nothing else but sales.
Unfortunately, on the outer front, Sales is showcased as a career killing monster. But the truth is, Sales lost its ‘branding’ so long ago that no one wants to be a part of it. It is considered as last resort before failing.
Just like the adage which states that, ‘those who can’t do, teach’ and ‘those who can’t do anything else, go to sales’. In my opinion, both the statements are not only derogatory in nature but an insult to both the noble professions. The state of the fact is that no one knows how to learn this art of sales, and no one knows how to teach this art of sales.
The acknowledgement, the admiration and the respect, which this profession of Sales deserves is never been given and we as a community, as a society and as a country, not only need to understand but need to learn, teach and respect this “economy building art” which leads to nation and profession building.
It is the need of the moment that every individual, every institution, every organisation must shift their focus on refining Sales as a profession, and start defining every frontline member of the sales team, for a great good and sustainability.